Bridget Thoreson built MyCareerRiver.com to support what she calls nonlinear career navigators — a weekly newsletter, a website, and a book in progress, balanced against a full-time job and family life. Her framework already had real traction: it's been used by 2,300+ professionals across 106 countries, with about 60% of course participants rating it "Excellent." That traction was the challenge and the opportunity. One-on-one coaching didn't scale with her life, so she set out to turn her coaching, her interview research, and her newsletter insights into a self-guided digital download — a way for people to work through her framework without her in the room.
Andrew was a fantastic guide for designing my new product. His attention to the audience experience ensured that my offering was right for my market. I was impressed at his flexibility and thrilled with the result!
Four creative facilitation sessions, working through each piece of the product Bridget needed to launch.
A working cadence that matched Bridget's bandwidth — four sessions over one week, scheduled around a full-time job and a family. And a shift in how she thought about the product: not "did I include the right exercises" but "how would I walk someone through this out loud, and what would I say?" — inflected by what her customers said they valued about her presence. That question reshaped the intro, the transitions, and the tone of every piece of copy that followed.
A toolkit with a roadmap and a guiding voice instead of a set of disconnected worksheets, a tiered offer structure built for both revenue and accessibility, and the full launch copy suite ready for the summer rollout with a community call locked in as part of the offering.